Distribution as a Service · Marketing Services

WE PUT YOU
ON THE SHELF
AND CREATE THE PULL.

Distrivo does two things for consumer brands: retail distribution across India and the marketing that makes that stock move. One team, one plan, one set of numbers.

Shelves plus demand — measured store by store.

An Indian retail store — part of Distrivo's growing distribution network
100+ stores onboarded daily

Real shelves. Real sell-through.

10,000+
Stores — Phase 1
2,00,000
Stores at full scale
100+
New stores daily
2
Core services
Kirana stores
Bakeries
Provision shops
Salons
Wholesale hubs
Cafés
General stores
Last-mile fleet
Kirana stores
Bakeries
Provision shops
Salons
Wholesale hubs
Cafés
General stores
Last-mile fleet
Live · updating right now

Stores in our network

10,242
+

We onboard a minimum of 100 retail and wholesale shops every single day across India — kirana, bakery, provision, salon and wholesale hubs.

100+
Stores / day
25+
Cities
24×7
Onboarding
Live store onboarding feed
Today
Sharma Kirana Stores
KiranaLucknow, UP
Just added
Sri Krishna Provisions
ProvisionCoimbatore, TN
New Delhi Bakery
BakeryJaipur, RJ
Patel General Store
KiranaSurat, GJ
Annapurna Wholesale
WholesaleIndore, MP
The problem

Great products. Broken growth.

Most brands don't stall because the product is weak. They stall because distribution and marketing are handled by different vendors who never talk to each other.

01

No retail network

Reaching real shelves alone takes years and a field team you don't have.

02

Rising acquisition costs

Ad platforms keep getting more expensive while ROI keeps falling.

03

Ads without availability

Demand is created in towns where the product isn't even stocked.

04

Stock without demand

Product lands on shelves nobody was told about, so it never reorders.

05

Fragmented vendors

Five partners, five dashboards, zero accountability for outcomes.

06

No store-level data

Without sell-through data you can't tell growth from guesswork.

Distrivo runs both sides together — distribution and marketing, in the same catchment, on the same plan.

Our two core services

Distribution and marketing — built to work as one.

Wing A places your product where people buy. Wing C makes sure they know it's there. Together they turn placement into repeat orders.

Wing A

Distribution as a Service

An outsourced distribution engine — store network, sell-in, placement and reorder tracking across India.

Wing C

Marketing Services

Full-stack demand generation — content, performance marketing, TVCs and offline visibility.

Wing A · Distribution as a Service

From your warehouse to the counter.

Distrivo acts as your outsourced distribution partner. We own the store relationships, the field execution and the reporting — so you can launch a product or enter a new region without building your own infrastructure.

1Step 1

Product & margin fit

We review your SKUs, MRP, trade margins, packaging and shelf-readiness, then define the retail categories and store profiles where your product actually sells.

2Step 2

Network mapping

Using our onboarded store database, we shortlist the exact towns, retail types and store clusters that match your target buyer — Tier 1 & 2 today, Tier 3 next.

3Step 3

Placement & sell-in

Our fleet managers and distributor partners take the product to the counter — first order, shelf position, POS material and retailer education included.

4Step 4

Sell-through & repeat

We track reorders store by store, fix the slow shelves, expand the fast ones and report placement, repeat rate and coverage back to you every cycle.

What the brand gets

No distributor hunting, no field team to hire
Live store-level data instead of guesswork
Faster launches — weeks, not quarters
Region-by-region expansion on demand
One contract, one accountable partner
Retail relationships you can keep growing into
Phase 1
10,000retail stores

Build a scalable operational model across Tier 1 & 2.

Phase 2
50,000retail stores

Strengthen regional and category-specific operations.

Phase 3
2,00,000retail stores

One of India's largest organized retail distribution networks.

Wing C · Marketing Services

Demand that lands where your stock is.

Placement without awareness dies on the shelf. Our marketing wing builds the message, the content and the campaigns — pointed at the exact regions where your product is now available.

1Step 1

Positioning & offer

We sharpen the message, pricing story and hero claim so the brand is easy to choose — online and at the shelf.

2Step 2

Content engine

Reels, product films, TVCs and packaging-led creatives produced in volume, so every channel has fresh assets.

3Step 3

Demand generation

Meta, Google and YouTube performance campaigns, plus offline hoardings, retail branding and transit — pointed at the same catchment we distribute in.

4Step 4

Convert & compound

Landing pages, lead flows and creative testing tuned weekly, with spend shifted to whatever is driving real sell-through.

What the brand gets

Marketing aimed at the towns where your stock actually sits
In-house production — no agency handoffs
Online demand and offline visibility working together
Retailers see the ads, so they stock with confidence
Clear reporting on spend, leads and sell-through
Scales up as the store network grows
Better together

Distribution × Marketing = repeat orders

Each service is strong alone. Run together, they remove the single biggest reason brands stall: demand and availability in different places.

Same catchment

We market only where we've placed stock, so every rupee of spend has a shelf to convert on.

Faster reorders

Awareness pulls product off the shelf, the retailer reorders, and coverage expands on proof.

One feedback loop

Sell-through data feeds the campaigns; campaign data decides the next set of stores.

Growth Audit™ · ₹199

Not sure where your growth is leaking?

Get an AI-powered audit of your brand, website, SEO, AI search visibility, marketing and retail distribution readiness — scored across 20 categories with a 7/30/90-day action plan.

20 categories scored out of 100
Distribution & retail readiness review
Fill it yourself or book a 30-min call
Also part of the ecosystem

Two wings that make the core stronger

Media and Education aren't separate businesses we sell you — they're the reason our distribution and marketing work better. Explore them on their own pages.

Wing B

Distrivo Media Network

Creator-led owned channels that build attention and trust for the brands we distribute.

Wing D

Distrivo Education

Practical schools producing the creators, marketers and field talent our ecosystem runs on.

Why Distrivo

One partner for shelves and demand.

Two services, one plan

Distribution and marketing run by the same team, against the same targets.

Retail-first coverage

A growing organized retail network across Tier 1 & 2, with Tier 3 next.

Distribution moat

Direct retail relationships ad platforms and agencies can't replicate.

Owned demand engine

Our own media network generates organic pull, not just paid clicks.

In-house production

Content, films and campaigns made by our team — no agency handoffs.

Scale by design

10,000 → 50,000 → 2,00,000 stores — a roadmap, not a slogan.

Who we serve

Brands built for the shelf

FMCG & Consumer Packaged Goods

Food, beverage, home care, personal care and everyday essentials.

D2C & Emerging Brands

Digital-first brands ready to move onto real shelves at scale.

Cosmetics, Lifestyle & Electronics

Category-led rollouts across cosmetics, personal care, stationery, electronics and healthcare.

Grow with the Distrivo ecosystem.

Distribution, media, marketing and education — one connected platform to help your brand launch faster, reach wider and scale further.